(continuation of the previous post: How to take a PR campaign international) Assuming you’ve selected your various media channels carefully, you will immediately be confronted with another challenge: how to successfully interact personally with a foreign audience. Even if you have, or have access to, expertise in the local language,...
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There are many reasons for companies to want to be better known abroad. Some see vast customer opportunities all over the world, others possibilities for exposure in many and varied press outlets. Often the elements that make a successful international campaign are entirely different from the campaign carried out within...
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