Blog Marta Kot

The coronavirus economy decoded

The coronavirus economy decoded

Every day, on average, I e-meet eight clients of mine. In normal circumstances, we discuss business and communications. These days, however, on top of those topics, we have an uninvited ‘guest’ during our meetings – ladies and gentlemen, his name is of course COVID-19, aka coronavirus. I can say I’m...

Read more
Open Cages: My Q&A with mink farm owner

Open Cages: My Q&A with mink farm owner

Yet another case demonstrating the power of communication. This time, as a member of Open Cages association, I arranged a meeting with a mink farm owner. The objective was to find out in person what attitude to life and personality you need to have in order to choose to breed...

Read more
Is it worth learning new skills?

Is it worth learning new skills?

It seems there are two schools of thought when answering the question about the importance of learning a new ability. There are those who argue that acquiring a new skill helps you grow as a person, become more attractive on the job market and fuels your creativity in a way...

Read more
Hi guys, it’s been a while.

Hi guys, it’s been a while.

One may assume it must have been a long summer holiday, but that’s not the case. A few months ago I went offline to support the most important person in my life in the process of passing away. It has undoubtedly been the most painful period in my life. I...

Read more
How to take a PR campaign international?

How to take a PR campaign international?

There are many reasons for companies to want to be better known abroad. Some see vast customer opportunities all over the world, others possibilities for exposure in many and varied press outlets. Often the elements that make a successful international campaign are entirely different from the campaign carried out within...

Read more